Hi, I’m Leda, a graphic designer with over 25 years of experience in the industry.
I earned my B.A. in Graphic Design in 1999 and have continued evolving alongside the industry ever since, staying current with modern tools, digital platforms, and emerging design trends. My career has taken me across São Paulo, Paris, Toronto, and Vancouver, shaping a broad and adaptable design perspective.
In 2022, I transitioned into freelance work, collaborating with brands on identity development, web design, packaging, and digital marketing materials. I’m known for being reliable, detail-oriented, and thoughtful in my approach, whether refining a brand identity or restoring vintage photographs.
I value clarity and consistency in design. Strong visuals should feel intentional and aligned with the goals behind them.